Vince Gardley reopens Riviera Fitness following leasing dispute

The spacious facility is equipped with two floors of machinery and other
equipment in the Whitehaven area. (Courtesy photos)

Fitness guru Vince Gardley is recovering from the ouster of his fitness center in the Whitehaven Plaza after the landlord, Finard Properties, decided not to renew a conflicting leasing agreement.

After less than two years into what he thought was a 10-year agreement, Gardley vacated the building at 4130 Elvis Presley Blvd., but eventually found a new home for Riviera Fitness in the Southland Mall Shopping Center on Shelby Drive, just 1.20 miles south of the former location.

Gardley learned in April that he had to vacate the building by October. Now he’s opened for business and trying to recoup as much of his losses as possible, including 15 percent of the members who joined other spas and fitness centers during the hiatus.

Vince Gardley celebrates with Councilwoman
Patrice J. Robinson during the reopening of
Riviera Fitness.

“It’s a much nicer, larger facility,” said Gardley, who had to break down, transport and re-install several elliptical machines, tread climbers, punching bags, upright cycling bikes, rowing machines, weight benches, and other cardio exercise equipment.

“It was labor intensive, a lot of work to do,” he said. “We had to do it all in a certain time frame. We did a six-month move in a month and two weeks. It’s unprecedented. Everybody in the gym industry I spoke with said, ‘Vince, you need five to six months to do that.’”

Gardley and his team worked night and day to get Riviera Fitness up and running again. But he wasn’t content having to vacate the fitness center in the Whitehaven Plaza at a moment’s notice. He’d purchased the business from a Utah resident, but the lease wasn’t transferrable.  

 “My attorney told me, ‘Vince, sell everything and get the hell out of there.’ I listened to them. They’ve been down this road before. They know what they’re doing. But when I looked at the effect we’ve had on people, I had to stay.”

He had to stay for the 96-year-old man who could barely walk before making a move to the treadmill. “I had to stay particularly for my people,” said Gardley, whose members are as young as 12 and as old as 97. “So I signed a 10-year lease and re-opened. And most of the members followed me.”

Riviera Fitness is not just a gym in a box, he said. “I want to be a complete fitness health center to help people, their lifestyle…longevity…their quality of life. That’s our goal.”

Vince Gardley working out the kinks after moving
the tonnage of exercise machinery to his new location.

Members now can take advantage of “two floors of fitness.” The weight equipment is located on the first level, including a 70 x 80 foot heavy equipment room. The upstairs is artificial turf for members who play football, soccer and rugby. There is a punching bag, rooms for classes, and other equipment as well.

“We offer everything now,” said Gardley. “My whole focus is to take care of my folks in Whitehaven and take care of my folks in Memphis. I believe if you take care of people, everything will take care of itself.”

Whitehaven is on the precipice of change. Construction and redevelopment are ongoing along Elvis Presley Boulevard, where The Guest House at Graceland, which is adjacent to Elvis Presley’s mansion, was just completed. It’s billed as a world-class hotel.

Riviera Fitness is strategically located in the mall – near the Graceland hotel and Interstate 55 – and will benefit from the influx of tourists and new development along a three-mile stretch of Elvis Presley Boulevard, courtesy of money from the city and state.

Former City Council member and mayoral hopeful Harold Collins led the charge to spruce up the famous gateway leading into the Whitehaven community that comprises the mostly 50,000 African-Americans.

“It’s an incredible area for folks,” said Gardley. “We want to service everybody we can and get them healthy.”

His motto: “The greatest wealth is health.”

Spa operator moving forward after leasing fiasco

Vincent Gardley works with Willis Harris, a regular at Gardley's French Riviera
Spa in the Whitehaven Plaza shopping center. (Photo: Wiley Henry)

Vincent Gardley is vacillating between moving the French Riviera Spa he operates in the Whitehaven Plaza to the Southgate Shopping Center on Third Street or the Southland Mall Shopping Center on Shelby Drive. He’d rather stay put but that option is not on the table.

Gardley purchased the spa a year and a half ago from a Utah resident who owns 20 French Riviera Spas throughout the Southeast. That purchase did not make Gardley the leaseholder on the Whitehaven Plaza property. After learning of that and moving to explore his options, Gardley found out that the choices available at that point did not include him continuing to run his French Rivera Spa operation from the Whitehaven Plaza spot.

The bombshell created a predicament for Gardley: He’d increased the spa’s membership considerably within a relatively short time. Now he has to move and risk losing what he’d gained.

Southgate is 5.87 miles north of the spa’s current location and Southland is 1.20 miles south.

“I have two leases on my desk and I’m going to make a decision in a few weeks. So I have some options. I’m trying to decide which way to go,” said Gardley, who learned in April that he has to vacate the building at 4130 Elvis Presley Blvd. by October.

“We’re trying to keep it under $7,500 a month,” said Gardley, hoping the new location will keep the spa’s growing membership in tact as well as draw others. “We need about 9,000 square feet. We would love to have 11 or 12.”

The price has to be right, he said.

Relocating the spa would require transporting several elliptical machines, tread climbers, punching bags, upright cycling bikes, rowing machines, weight benches and other cardio exercise equipment. But Gardley doesn’t see this as a problem – just a setback.

“All we need is space and don’t require a huge build out – offices and stuff like that,” he said. “We can move in 10 days.”

Gardley purchased the spa from Ren Rice, who still is the leaseholder on the property.

“He did buy that business…but the lease that we have, Vincent is not even on it, said Rick Smith, director of property management with Finard Properties, which owns the Whitehaven Plaza. “So our dealings are with our leaseholder.”

A 10-year lease agreement for the spa is on file with Finard. But Smith would not divulge much information about the lease, citing landlord and tenant confidentially. He did say, however, that there are no options after the lease expires in October, meaning the lease will not be renewed.

“So what we did was we reached out to the person on the lease, the company on the lease,” said Smith, “and we told them…that you need to check your lease and its statements and requirements…the end of the term.”

Smith said he’d heard about “the potential sale (of the French Riviera Spa) through the grapevine” and notified Rice to tell him “y’all need to check this before you do anything. At that point, there was nothing more that we could do.”

Gardley called Smith in an attempt to renegotiate the lease.

“I was told that the people I bought the spa from were in violation of the lease by selling me the place,” said Gardley.

“When Vincent did reach out to me, I spoke with him as absolutely open curtain as I could,” said Smith. “But I still had some restrictions, because Vincent was not on the lease. And anytime that a business under a lease agreement has transactions, that has to be approved by the property owner.”

Gardley looked back on his conversation with Smith. “I said, ‘Oh, I wish somebody had told me this, that there was a problem.’ But, of course, they continued to take my money,” he said. “They kept taking a rent check from me with my name on it, with my company’s name on it.”

Smith said, “We don’t review every single payment that comes in in terms of whose checking account did that come from. They’re just going to mark it paid and credit it to the account down in the credit department. That’s no different than if I go and pay your light gas and water bill.”

Gardley is not dismayed, not even after learning that Finard is leasing the former Ike’s pharmacy at 4126 Elvis Presley to Planet Fitness, a national chain. Renovation has already begun and Planet Fitness should open around the time the lease comes to an end for French Riviera Spa, Smith said.

“We’ve been working on that lease for quite some time,” he said. “These things take six, 12 months, and even more to work out the economics…the construction…the lease agreement and the language therein.”

It is not customary for a landlord to pit two competing businesses against each other, Smith said. “Most likely, what will end up are two people who can’t pay their rent.”

Acknowledging that Gardley is in a bad spot, Smith said, “Vincent is a fine young man and he is a great operator. It’s a bad situation.”

Gardley has been forthright with his French Rivera Spa clients.

“Soon as I found out about this, I talked to the members and told them the lease won’t be renewed and that we would have to move,” said Gardley, who was upbeat in February when he talked to The New Tri-State Defender about his expansion plans for the Whitehaven location.

“We’re obligated by law to honor the lease agreement,” said Smith. “But it doesn’t change Vincent’s predicament. That’s the burden of the story.”